From Surviving to Serving: Why I Built BS Marketing + Media Co.

Let's Skip the Part Where I Pretend It Was Easy

There is no clean version of this story. No polished origin myth where I woke up one morning with a vision board and a latte and decided to launch a marketing company. That is not what happened. What happened was messier, harder, and honestly a lot more interesting than that.

What happened was life. And I showed up for it anyway.

Eighteen Years Behind a Lens Taught Me Everything About Storytelling

Photography is marketing. It is brand. It is the story you tell without saying a single word. For over a decade I photographed families, milestones, recitals, and real life. I got very good at finding the light in any room. That skill transferred directly.

But something was still missing. I could capture the story. I could not always articulate why it mattered to a wider audience. I knew the feeling. I needed the framework.

So I went back to school. As an adult. While being a mom, because that is what I was. I enrolled at Indiana University Bloomington and I graduated with a Bachelor's degree in Journalism with a specialization in News Reporting + Editing. I earned it. Every late night, every paper, every moment I thought about quitting. I kept my head down and I finished what I started.

"Marketing is just storytelling with a strategy attached. I had the story.

School gave me the strategy."

Healing Was Not a Side Quest. It Was the Main Event.

Somewhere between my Daughter and my camera, I got serious about healing. Not the surface-level kind. The kind where you sit with your childhood, look the physical + sexual abuse in the eye, and decide it does not get to run your life anymore.

Plant-based living. Holistic health. Therapy. Doing the actual work. These are not trends to me. They are survival tools that became lifestyle choices that became part of my brand DNA. When your body and your mind are clear, your creative output is sharper. Your client relationships are healthier. Your boundaries are non-negotiable.

I also met Shane. We married in 2015. My family became whole. And so did I.

We grew an entire life in California. Roots, community, clients, everything. And then we moved the whole operation to Indiana and did it again. From scratch. Different market, different pace, different energy. We did not just survive the transition. We flourished.

That experience of rebuilding with intention taught me something critical about small business: it is not about where you start. It is about how clearly you communicate your value wherever you land.

Why BS Marketing + Media Co. Exists

Small businesses and nonprofits are doing some of the most important work in our communities. And a staggering number of them are invisible because they do not have the marketing support to tell their story in a way that actually reaches people.

That is the gap I am stepping into.

BS Marketing + Media Co. is built on every single thing I have lived. The photography. The journalism degree. The years of running my own small business. The healing. The data. The grit. The love. All of it.

I bring strategy, heart, and a finely tuned radar for what is real and what is noise. Eighteen years of trauma recovery will do that. I can spot inauthenticity from a mile away and I will not work with it. What I will work with is your mission. Your vision. The reason you started. I will help you build the marketing and media presence that actually reflects who you are and gets you in front of the people who need you.

"I am a whole force of light. And I built this company to shine some of that in your direction."

What You Can Expect from BS Marketing + Media Co.

Strategic marketing consulting for small businesses and nonprofits who are ready to grow with intention. Brand storytelling rooted in authenticity, not algorithms (though we absolutely use the algorithms). Media positioning, content strategy, and data-driven decisions from someone who studied journalism and has the receipts. A no-nonsense, no-bull approach. You will always know where you stand. That is a promise. And warmth. Genuine, earned, hard-won warmth. Because I know what it is like to build something from nothing and I will never forget it.

To the Small Business Owner Reading This

You started your business because something in you said it was possible. That instinct was right. You deserve marketing support that honors that instinct and builds on it with skill and strategy.

I am here. I have been through the storm and I know how to rebuild. Let me help you build something that lasts.

CEO/OWNER - BS Marketing + Media Co.

Welcome to BS Marketing + Media Co. It is going to be a good one.